Two years ago, the ambitious CEO of IRD had a vision: to create a company that would reflect the incredible success he had achieved. So, he reached out to us at Mind Hous with a challenge: to craft a new visual identity that would truly capture the essence of IRD. And we were up for the task.
We embarked on an extensive project, delving deep into the heart and mission of IRD to create a brand identity that truly reflected the company. From redesigning the logo and crafting new printed and digital materials, to creating a fresh new website interface and even producing video content, we worked closely with the CEO every step of the way to ensure that the end result was a true reflection of the company's success.
Our team of experts conducted extensive research, delving into IRD's target market, competitors, and design trends to ensure a unique and impactful outcome.
Through this research, we honed in on key themes - expertise, collaboration, innovation, high quality, and customization - that guided all of our strategic design decisions. The result? A stunning new logo and cohesive design system, complete with graphics, iconography, colors, fonts, and a photographic style that truly captures the essence of IRD. To top it off, we even created a comprehensive brand book filled with guidelines to maintain consistency across all platforms.
With the second phase underway, we dove into a complete redesign of the website. Utilizing the valuable insights gathered from our initial research, we set out to craft a design concept that would not only resonate with our target market, but also set us apart from the competition, resulting in a sleek and sophisticated website, boasting a strong and unified visual identity that is both modern and intuitive.
To make a lasting impression at conferences and events, we crafted a dynamic collection of physical and digital materials that would elevate brand awareness and spark positive audience engagement. Carefully adhering to the new brand's guidelines of consistency, we incorporated key design elements that highlight our pillars of expertise, collaboration, innovation, high quality, and customization, driving strategic communication decisions.