How we helped create an industry-leading business
Through strategic branding, visual design, and ongoing marketing and design support, Mind Hous enabled Integral Recruiting Design to achieve significant recognition in its industry.
Challenge accepted
In 2022, Integral Recruiting Design (IRD), a company specializing in Applicant Tracking System (ATS) consulting and optimization, decided to invest in brand development. Despite their expertise and exceptional client satisfaction, IRD lacked a cohesive brand identity, leaving founder Alex Marcus feeling like they weren't a "real-looking company." That's when they turned to Mind Hous.
Mind Hous on the job
Through a data-driven approach, Mind Hous embarked on an extensive research journey, delving into IRD's business, goals, essence, positioning, customers, and the ever-evolving market landscape. We didn't just analyze data; we uncovered trends and projections, ensuring IRD's brand would stand the test of time.
Armed with invaluable insights, Mind Hous entered the development phase, meticulously organizing and interpreting the data through matrixes and content maps. This strategic process allowed us to craft a brand identity that would evoke specific emotions, communicate a clear message, and leave a lasting positive impression on IRD's customers.
A new brand was born
After extensive exploration of sketches, colors, and shapes, the new IRD logo was born—a visual representation of the company, personally chosen by Alex. Mind Hous ensured seamless brand integration across IRD's ecosystem, backed by a comprehensive brand guide for future use.
Impressed with the results, Alex entrusted us to redesign IRD's website. Transforming it into a dynamic, engaging platform, we launched the site just in time for a key industry conference. The revamped branding and website received widespread acclaim, solidifying IRD's reputation as a leader in HR technology consulting.
A new level of partnership
Buoyed by positive feedback and growing industry recognition, Alex enthusiastically engaged Mind Hous for Fractional CMO and COO services. Gui Cavalcante stepped in as Fractional CMO, providing strategic marketing guidance, including product design, for a new recurring revenue service line. In parallel, Heath Hughes, who had been a founding strategic advisor to IRD, assumed the Fractional COO role, optimizing IRD's strategies, operations, processes, costs, and efficiencies.
Partnership overview
Seamless Team Integration
As an embedded part of IRD’s team, we developed a deep understanding of their business goals and strategies, enabling us to create and execute comprehensive marketing plans that aligned with their vision.
Comprehensive Marketing Solutions
We streamlined IRD's marketing operations by setting up and managing key software platforms, including email marketing, website and landing pages, social media tools, and sales intelligence systems. These enhancements amplified IRD's online presence and expanded their market reach.
Targeted Marketing Campaigns
We crafted and executed strategic campaigns featuring compelling copy and visuals to promote seasonal events, services, and brand awareness, resulting in a significant boost in brand visibility and audience engagement.
High-Impact Marketing Materials
To support IRD's presence at national industry conferences, we delivered polished marketing assets, including collaterals, dedicated web pages, user flows, lead magnets, and pitch decks. These materials boosted IRD’s market positioning, increased lead conversion rates, and strengthened customer retention.
Strategic Business Development
Our collaboration extended beyond marketing to include business development. A highlight was launching System Admin Insights, IRD's online community. From ideation to execution, we played a pivotal role in defining strategies, marketing the platform, and managing its technical operations.
Data-Driven Insights
Leveraging tools like Google Analytics, we conducted research, benchmarking, and data collection to drive informed decisions across IRD's marketing initiatives.